What’s been the biggest factor in your success?
"Perseverance: where others could have possibly called it quits, I’ve stubbornly pressed forward. We all face obstacles. It’s what do you do when you think you’re in the center of an unbearable storm [that counts]. As an optimist, I often tell myself that the rainbow is just around the bend, the sun is still shining above the clouds."

What’s your favorite sales tactic?
"My favorite sales tactic is to listen to customers and let them do almost all of the talking. Customers don’t want to be sold. They want a solution to their problem. If you listen to them, you will find out what they really want and can address what’s really important to them." 

What do you wish you would have known about being an entrepreneur when you were first starting out?
"That a good business model consciously built from the beginning does wonders for future success. Most beginning entrepreneurs work in the business and are driven whichever way by different tides. Successful entrepreneurs are conscious about the model of the business they are building. Everything they do is conscious. For example, I wish I spent more time consciously building out my marketing and revenue model. We would be much better off today."

What metrics do you track to tell you you’re doing well?
"I’m obsessed about metrics, so I look at quite a few things. The majors are monthly revenue, net income and marketing dollars spent. Additionally, we look at the number of leads generated each month, the total number of visitors to our Web site, Web site sales and lead conversion, as well as sales team lead conversion.

What have you learned through your EO experiences so far?
"One of the biggest lessons learned through EO is that you don’t have to be the smartest or have all of the right answers to be a successful entrepreneur. You just have to have the guts to take action. Hopefully, you make more correct decisions that help the business than wrong ones. When you are in EO, you realize that EOers are just human beings like the rest of us. Most non-entrepreneurs are always waiting for the perfect time, opportunity or financial situation to start a business. EOers are like, 'OK, I believe I have enough of the right ingredients. Let’s do it!'  Got to love that about EO."